So, what do you do to maintain contact with your customer base or membership? Better yet, how do you maintant that contact to create a community and maximize that base for further sales or donations?
Most businesses or organizations don’t do much. Actually they do a lot of advertising or marketing to bring in new business but miss out on the huge potential that they can benefit from their existing contacts.
At Yaakov! Our goal is to help you run your communications effort to allow you to do what you do best. We do that by strategizing, implementing and maximizing your communications effort to match your business/organizational goals.
What We Do:
1: Organizational Analysis –
The first step in developing a strategic communications plan is analyzing the current state of an organization:
- What are the goals for the organizations communications effort?
- What types of audiences does it have?
- What messages does it send out?
- What communication tools does it use?
The second step is probing the unused potential of the organization’s current communications efforts:
- Is the audience segmented properly for the most effective communications?
- What additional messages or information could be sent out?
- Are the communication tools being used properly to achieve the goals set?
The third step is the development of new ideas:
- How best can the audiences be segmented?
- What additional communication tools can be used for which audience to achieve the goals set?
- How can our audiences be integrated into our communication efforts
2: Strategic Communications Development – After a thorough current state analysis and development of new ideas a strategic communication plans is developed.
3: Implementation – Depending upon the needs of the organization, Yaakov! then works with the organization to implement the plan and help the organization achieve the goals set.
Why You Need Yaakov!’s Services?
- Organizational Growth: Because most organizational growth comes from properly using the existing clients/members of an organization and you want to harness the people already in your network to the best of your ability before reaching out to new audiences.
- Marketing: To properly conduct a marketing campaign an overall strategy must be developed to maximize the marketing effort and communicate the right messages at the right time to the appropriate audience.
- System Changes: Your organization is implementing a new computer system in the organization and you need to have the support of the whole organization to make sure the new system implementation maximizes your ROI as quickly as possible.
- Changes: Your organizational is going through changes that will affect the staff, clients, members or volunteers. You need to manage this change as effectively as possible so the natural feelings of apprehension and fear of change are turned into understanding, acceptance and even support so that the organization continues to work as seamlessly as possible regardless of the changes.
Contact Yaakov! Today for a free consult by sending us an email: avirach@gmail.com
